The Salesperson
Born and raised in Norway and now based in Dubai, Edi Jusic is a sales coach, closer, and objection-handling specialist. His work is grounded in years of hands-on experience in high-performance sales and sales leadership.
About
The people behind Ascend
Edi and Andreas built Ascend Sales from years in the field — one developing the salesperson, the other building the systems those people run on.
Co-Founder & Sales Coach
Edi Jusic
Built in the Field
He has trained and developed over 2,000 salespeople and helped build and scale international sales teams across the UK, Scandinavia, the USA, Canada, South America, the Balkans, and Spain, contributing to millions of dollars in sales. That expertise was formed through real-world execution — thousands of sales conversations, presentations, follow-ups, trainings, and coaching sessions.
The Ascend Mission
As co-founder of Ascend Sales, Edi focuses primarily on the human side of sales — developing stronger salespeople, improving closing performance, and building teams that execute consistently.
Areas of expertise
- Closing
- Objection handling
- Sales psychology
- Communication
- Follow-up
- Team development
- Sales performance
Co-Founder & Technical & Systems Specialist
Andreas
The Systems Behind Sales
Born and raised in Norway, Andreas is a technical and systems specialist with hands-on experience in building products, developing sales systems, and analyzing and optimizing the performance of high-performing sales teams. While Edi has traditionally focused on coaching the salesperson, Andreas has focused on everything behind the salesperson — the product, systems, technology, data, and processes that make the entire operation perform better.
Technology & Data
Throughout his career, Andreas has worked alongside international sales organizations, concentrating on the systems, technology, products, and processes that allow sales teams to operate more efficiently and scale. His work covers product development, sales systems, automation, performance tracking, data analysis, process optimization, and sales technology.
Building for Scale
Scale, in his work, depends on systems, measurable processes, a product that can hold volume, and data accurate enough to steer the team. That is the infrastructure he builds — so a high-performing group can grow without losing the standard that made it work.
The Ascend Mission
As co-founder of Ascend Sales, Andreas combines technical and analytical expertise with real-world sales experience to build the systems and infrastructure that allow salespeople and sales teams to perform at their best.
Areas of expertise
- Product development
- Sales systems
- Automation
- Performance tracking
- Data analysis
- Process optimization
- Sales technology
